Grafikky
Grafikky was the toolkit launch that proved a design product can be sold on its output, not its feature list. A six-figure digital product launch built around three sharply different use cases, each closing the offer for a different buyer profile.
The challenge.
Toolkit funnels usually collapse under feature density — every section showing another button until the buyer is overwhelmed. Grafikky needed a funnel that established the scope quickly, then resolved into use-case-led proof that converted without information overload.
How we built it.
We named the scope in the front matter and then walked the buyer through three precise use cases: social, ads, and brand. Each section was a self-contained argument. The offer stack picked up where the use cases ended, with tier-specific positioning rather than a single bundle.
“Toolkits convert through three use cases — not thirty features.”