PromptEnginePro
Prompt Engine Pro is the SaaS launch that hit 20%+ conversion in an AI tools category drowning in over-promised competitors. The funnel made the platform's actual capability concrete in the first scroll, then closed on a six-figure launch.
The challenge.
Every AI tool launch in 2024 promised the same thing. Prompt Engine Pro needed a funnel that made its specific capability — engineered prompts that actually ship usable outputs — visible inside the hero, before the buyer slipped into another tab.
How we built it.
We compressed the entire pitch into the first fold: the input, the output, and the gap the platform fills. Proof sections were structured around real generated artifacts, not testimonials. The OTO sequence layered deeper utility for power users without diluting the front-end pitch.
“AI products convert when the funnel shows the artifact in the first fold.”